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In these uncertain times, it is important to re-evaluate the health of our businesses. My favourite tool for doing so is to ask a simple, yet profound, question:

What’s the Good Business Case For Doing This?

I find SME’s and Large Corporates alike struggle to consistently align all actions with a good business case(GBC). If there is no GBC for keeping your PA, please let her go – for your sake and hers. If there is no GBC for venturing into Real Estate, please don’t, no matter what your “advisors” say.

This is not a “cure-all” but rather a “probe-all.” Keep probing until you find a good, business reason why your actions will add value, rather than an emotional, relational or “strategic” motive.

May you refine the bedrock of your business and mine the pure gold waiting to be polished.

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