Tag Archives: Customer Service

Losing your Brand, or loosing it?

21 April 2009 –

Positioning is fragile.
Al Ries first used the word “positioning” almost 30 years ago to mean the battle for wrung 1 and 2 on a prospect’s mental ladder. Coca-Cola, for instance, are #1 on most South Africans’ minds when it comes to soft-drinks. Pepsi is probably #2.  How is it in your industry? Is your brand [...]

By Hylton | Posted in Change, Leadership, Person to Person | Also tagged , , , , , | Comments (0)

Shrink at your Own Peril!

15 December 2008 –

Tom Peters wrote “The Circle of Innovation – You Can’t Shrink Your Way to Greatness” nearly 11 years ago, yet its message is as relevant today.
Innovation is the only perennial strategy of success. Full-stop. (That’s “period” to my American clients). If we don’t innovate, we lose ground to those who do, or lose our market [...]

By Hylton | Posted in Change, Leadership | Also tagged , , , , , | Comments (0)