Identity is a complex matter, made all the more so by well-meaning psychologists. At its heart, though, identity is about a label (“archetype” or “persona”) that we choose to be linked to. Similarly, the concept of branding stems from cattle-farming, where cattle are branded with the name of their owner’s business. Two labels, or identities, [...]
Is your Identity connected to your Work?
Identity is a complex matter, made all the more so by well-meaning psychologists. At its heart, though, identity is about a label (“archetype” or “persona”) that we choose to be linked to. Similarly, the concept of branding stems from cattle-farming, where cattle are branded with the name of their owner’s business. Two labels, or identities, [...]