Category Archives: Engage

Internal Branding, Engagement, Voice and Niche

Four Lessons from Kenya

My recent business trip to Nairobi was my first time in Kenya, and my reflections on the time are contained below. 1. Gratitude: I live in South Africa, and we do not shy away from complaining when our sports teams lose or our municipalities get things wrong – perhaps rightly so. It is good, though, [...]

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Perceptions of Work Stability

I am constantly confronted with old mindsets about the world of work. No experience of this is more apparent, nor more intrinsically flawed, than banking in South Africa. I am grateful to fellow entrepreneur and IT guru, Darryl Baumann, for his thoughts on this over a fine breakfast this morning (thank-you, Lemon Rose Farm). It [...]

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Is your Identity connected to your Work?

Identity is a complex matter, made all the more so by well-meaning psychologists. At its heart, though, identity is about a label (“archetype” or “persona”) that we choose to be linked to. Similarly, the concept of branding stems from cattle-farming, where cattle are branded with the name of their owner’s business. Two labels, or identities, [...]

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Authentic Jerk or Juggernaut?

Isn’t it strange how some people subconsciously choose isolation over intimacy? I say “subconsciously” because it is seldom our desire to be negatively differentiated from others. Rather, we want to stand out positively in the pack. We might misread intentions or non-verbal cues, or pander to our history as opposed to our potential. I was [...]

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